Video Promotion
Social Media Promotion
BRIEF
NovaStrong is a powerlifting training app led by coach Brandon Patterson, who offers customized workout plans to subscribers. He hired me as his designer to create a more unifying design for his logo when used on merch and the app to help his brand stand out against competitors.
Brandon wanted to emphasize the NOVA aspect of his company while keeping the signature Red, White, & Black
Ideation is the most important phase of the design process. My objective was to create a logo that could be easily recognizable in both logo lock-up and logo mark format. This helps when fitting the logo mark within tight constraints such as an app button.
I wanted to make these designs feel sporty in nature and I played around with inspiration that was in line with other sports brands.
When evaluating the original NovaStrong logo there were strong elements in the structure of the font, however, the barbell logo graphic was lacking in personality.
The full NovaStrong logo was also heavily altered between the long-form design and the app layout.
ORIGINAL LOGO
THE CHOSEN DESIGN
